201110.27
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Protecting Your Trademark During the Unlimited gTLD Process

If you own a trademark, start preparing for ICANN’s near-unlimited gTLD application process, which begins January 12, 2012. While not all trademark owners will be applying for one of the newly available, near-unlimited general top-level domains, if you own a trademark and market your product or service on the internet, this post will provide some…

201109.19
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What is going on at Netflix?

Marketing professors across the U.S. must be chomping at the bit to discuss the self-inflicted damage Netflix has imposed on its brand in the last two months. To quickly recap, the popular DVD and streaming video service recently suffered swift consumer backlash this summer by changing its pricing plans. This morning, Netflix announced that it…