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Weighing the Costs of Fighting a Trademark Matter & Changing Your Mark

I came across this article from the Minneapolis/St. Paul Business Journal’s Clare Kennedy earlier this week regarding Minnesota craft brewer 612Brew‘s recent trademark issue with the Motion Picture Association of America. According to the article, 612Brew renamed its “Rated R” Rye IPA to “Unrated” after the brewery received a cease and desist letter from the Motion Picture…